Audit
Find the constraint before we build around it.
Pipeline DFY process
From audit to active pipeline in 30 days.
We do not start building until we understand your ICP, your current pipeline, and where the biggest gaps are. Then we configure, activate, and deliver, every month.
Start your auditThe 30-day setup
Four phases. One operating rhythm.
The first month is Foundation work. After that, the pipeline runs without you driving it.
Configure
Turn your market into rules the operation can run.
Activate
Put the connected system in the market.
Operate
Improve the number without asking you to drive it.
01 / Week 1
Audit
Find the constraint before we build around it.
- Review current pipeline, conversion gaps, and best-customer sources
- Map the ICP and the signals that make an account worth pursuing
- Agree the baseline and the qualified-pipeline target
02 / Weeks 1-2
Configure
Turn your market into rules the operation can run.
- Configure 14 platform monitors for matching prospects
- Set the content calendar from search and buying data
- Wire the CRM, enrichment, scoring, and routing
03 / Weeks 2-4
Activate
Put the connected system in the market.
- Build the lead magnet, landing page, and email sequence
- Publish the first assets and begin signal briefings
- Deliver a 30-day sample before ongoing commitment
04 / Month 2+
Operate
Improve the number without asking you to drive it.
- Signals arrive, content publishes, leads convert, outreach follows
- Weekly briefing on pipeline, not vanity activity
- Tune ICP, messages, and channels against the real response
The analysis
The DNA mapping behind every phase.
Every operation starts with the same two weeks. We map the three DNAs that decide whether your pipeline compounds or stalls - and where they fight each other.
LAYER 01Product DNA
What your product actually rewards. Value realization speed, activation path, user type, integration depth, retention driver. Most strategies fail because they fight the product's nature - we start there so yours doesn't.
LAYER 02GTM DNA
Who bleeds money without you and where they think out loud. ICP topology, channel reality versus channel fantasy, reach economics, and whether self-serve, sales-led, or hybrid fits your ACV and time-to-value.
LAYER 03Brand and Content DNA
The point of view only your team can own. Category position, voice, proof stack - then the content system that compounds citations and warmth while outbound does the heavy lifting.
THE TENSIONWhere the three fight
The real analysis is where the three fight. A category story that outruns the activation speed. An ICP the channels can't economically reach. We name the tension, design around it, and set your one pipeline number from it.
Video coming soon
What Product DNA actually is.
Ninety seconds on the analysis behind every engagement: what your product rewards, where your market lives, and the point of view only you can own.
Strategies that fit the product's nature compound. Everything else is spend.
Clear ownership
You keep the decisions. We run the work.
Your team
- Access to CRM, analytics, and existing assets
- Founder or sales input during the audit
- Fast feedback on ICP, claims, and approvals
- A calendar that can receive qualified meetings
ProductQuant
- Audit and operating plan
- Signal, content, funnel, and outreach execution
- CRM wiring, enrichment, scoring, and routing
- Weekly analysis and one accountable pipeline owner
Thirty days, shown before we begin.
01Days 1-5, audit, ICP, and target
02Days 6-10, signal rules and CRM flow
03Days 11-20, content, lead magnet, and sequence
04Days 21-30, launch sample, weekly rhythm, and optimisation plan
14signal platforms configured to your ICPweeks 1-2
15-30qualified leads surfaced from signalsmonthly
8-12SEO and GEO pieces publishedmonthly
FAQ
Practical questions before the audit.
The setup is deliberate, but it should not turn you into a project manager.
Expect focused audit input and quick approvals in the first two weeks. We handle the operating work after that.
The machine moves into a monthly cycle: signals, content, conversion assets, outreach, and a weekly briefing against the same pipeline number.
Yes. We can work alongside your SDRs, marketers, and sales team. The system is designed to strengthen the work already in motion.
Start with the audit.
Book a 30-minute call. We will show you what is missing from your pipeline, then map the first 30 days.