WEEKS 1-2
Infrastructure live
We lock the ICP, buy and configure secondary domains, authenticate mail, set warmup, and connect calendar routing. Your main domain stays outside the blast radius.
Done-for-you outbound and founder editorial
Add $10-50K in qualified pipeline, every month.
We set up and run your cold email campaigns and founder editorial, held directly accountable to an agreed monthly pipeline quota.
“Direct outbound is more useful when campaigns are anchored to verifiable public-company context rather than static lists.”
Outbound is not an art project. It is systems work: clean data, isolated infrastructure, and relevance to active market change.
3.43%Average B2B positive cold reply rateBelkins 2024 benchmarks
$10K-$50KMonthly pipeline target in your agreementBacked by 90-day guarantee
Where startup pipeline stalls
Static lists pitch everyone. We target companies as public market changes emerge.
Static lists without current context
Emailing broad titles burns your addressable market. Without public context such as hiring, funding, stack changes, or regulatory change, your emails read like noise.
Cold campaigns from unprepared domains
Google and Microsoft flag new senders if the infrastructure is not isolated, warmed, and authenticated with SPF, DKIM, and DMARC.
Prospects check you and find no point of view
After a cold email, serious buyers search the founder and company. Generic content gives them no reason to trust the sales conversation.
Every month without a pipeline engine, you lose:
Founder selling time
to follow-ups that should have had an owner.
Relevant accounts
that move from active research to someone else’s calendar.
Trust
at the moment prospects search your name and find little to validate the call.
Pipeline compounds. Every quiet month gives the market more distance to close.
How the first 90 days work.
A deliberate runway gives infrastructure time to earn trust, then makes every week legible against the quota we agreed.
WEEKS 3-4
First sequences sending
Verified contacts enter segmented sequences tied to current public context. We review message quality, reply patterns, and early deliverability before increasing volume.
MONTH 2
Optimization and reporting rhythm
We refine the target, angles, and sends with weekly reporting on replies, attendance, and pipeline value. Founder editorial begins compounding where trust needs more proof.
MONTH 3
Quota measurement
We measure qualified pipeline against the mutually agreed target and identify the next constraint. If the 3X target is missed, the guarantee takes over.
One pipeline, run by people who own each piece of the system.
Two ways to run your growth machine.
Both options include technical setup, dedicated domain infrastructure, and the 90-day pipeline target guarantee.
Outbound Engine
$870 / month
$870
/ month
A direct cold pipeline engine for signal-driven meeting acquisition.
- 3 isolated secondary domains and 6 warmup inboxes
- 1,200+ verified ICP contacts sourced and scrubbed monthly
- Signal-based copywriting with A/B sequence testing
- Reply triage, objection handling, and calendar routing
- Weekly reporting on replies, demos, and pipeline value
Outbound + Content
$1,870 / month
$1,870
/ month
Outbound integrated with founder authority content to increase trust before the call.
- Everything in Outbound Engine, including domains, inboxes, and prospecting
- 8 monthly research-backed editorial pieces for founder profiles
- Narrative positioning that warms target accounts before outreach
- Newsletter and long-form assets for retargeting and sales nurture
- AI search optimization for better discovery and citation surfaces
How engagement works.
COMMITMENT90-day initial term. After that, month-to-month.
PER-CALL FEESYou pay for attended meetings with decision-makers who fit your ICP. No-shows are free.
GUARANTEEWe agree your qualified-pipeline target in dollars before launch. Miss it in the first 90 days and we keep working free until it lands.
EXITCancel with 30 days notice. You keep every asset: domains, inboxes, prospect data, sequences, content.
The benchmarks behind cold outreach.
We plan quotas against verified medians, then adjust for your ACV, addressable market, sales execution, and capacity.
Positive reply rate benchmark across verified B2B cold email data.
Reply-to-meeting conversion target after human triage and routing.
Important: Benchmarks are planning inputs, not automatic guarantees. Your quota is set after we inspect ACV, TAM, category maturity, and sales process.
A letter from our founder
Dear founder,
If you built a real B2B SaaS product, your first customers probably came through your network. That works until the network is exhausted.
The next step is usually messy: a junior SDR, an expensive list, a generic agency, or founder-led posting with no connection to pipeline.
ProductQuant exists to remove that mess. We build the pipeline engine, run it, and agree on the qualified pipeline target before you commit.
If you have product-market fit and a real ACV, we can map the reachable market and show you the math before you sign.
The ProductQuant Growth Leads
“Outbound is not an art project. It is systems work: clean data, isolated infrastructure, and relevance to active market change.”The ProductQuant Growth Leads
FAQ
Common questions.
Straight answers on scope, mechanics, and risk before you book a call.
A target account matching your ICP, a verified decision-maker, and an attended discovery call where an active problem or project is confirmed.
We need a 30-minute kickoff, calendar access for routing, one Slack or email thread for fast approvals, and a focused 15-minute weekly review. You keep the calls short while we operate the engine.
Cold outreach from your main domain risks your everyday business email. Secondary domains isolate risk and protect deliverability.
No. You need existing product-market fit, at least 5-10 paying customers, and an ACV above $3,000 or LTV above $10,000.
Typical cohorts generate 8-22 qualified attended discovery calls per month after warmup, depending on TAM, ACV, and segment quality.
Outbound is enough for transactional categories. Content matters more when ACV is high, trust is low, or the buyer researches the founder before accepting the demo.
ProductQuant growth operators write sequence angles, monitor replies, handle basic objections, and route warm buyers to your calendar.
You do, from day one. Domains are registered to your registrar account, lists and sequence copy live in your workspace, and everything transfers with you if we part ways.
The guarantee applies automatically: the machine keeps running at zero program cost until the shortfall is recovered. No dispute process, no committee. The clause is in the agreement before you sign.
The program becomes month-to-month with 30 days notice. You keep domains, lists, templates, and infrastructure.
An SDR costs $50-70K/year before tooling, data, and management time. At $870/month, the Outbound Engine gives you the research, copy, infrastructure, reply handling, and reporting that an SDR would still need underneath them.
Cold email usually fails on burned domains, unverified contacts, or a poor ICP fit, not because the channel stopped working. We isolate and warm the infrastructure, verify the contacts, and build sequences around the market signals your buyers actually care about.
If you do not yet have product-market fit, 5-10 paying customers, and a real ACV, it is too early. If you do, the $1,000 setup maps the ICP, infrastructure, and first sequences before monthly operation begins, so you can make the decision from a working plan.
The quota and guarantee are set against your market before launch. If the agreed qualified-pipeline target is missed in the first 90 days, the engine keeps running at zero program cost until the shortfall is recovered.
Total. You approve the ICP, positioning, and tone before anything sends. The domains, data, copy, and infrastructure live in your accounts from day one, so you can inspect or take over any layer.
They could, but research, copy, deliverability, reply handling, and reporting usually break at the seams. We run those layers as one system and give your existing team cleaner signals, warmer accounts, and a more useful handoff.
Book a call. Real math, no pitch deck.
We will review your customer profile, map your reachable market, inspect deliverability risk, and show the outbound strategy for your category.
- Market size and reachable ICP analysis
- Domain deliverability and DNS check
- Mutually agreed pipeline quota before you sign